Conference Publication Details
Mandatory Fields
O'Flaherty, B,Heavin, C,PhillipsWren, G,Carlsson, S,Respicio, A,Brezillon, P
Positioning Predictive Analytics - A Design Evaluation
DSS 2.0 - SUPPORTING DECISION MAKING WITH NEW TECHNOLOGIES
2014
January
Validated
1
()
Optional Fields
Predictive analytics decision support decision support systems design science design evaluation knowledge management and work practice evolution KNOWLEDGE VISUALIZATION INFORMATION SYSTEMS MANAGEMENT SCIENCE
414
425
Software as a service, cloud computing and predictive analytics are examples of new phenomena that can have a profound impact on the pervasiveness and accessibility of organizational decision making. The power of propensity scoring based on historic data delivered as a service via cloud computing heralds the availability of capabilities that previously required teams of quantitative specialist to deliver. This paper outlines the development of a predictive analytics cloud service for customer retention and attempts to position the outcomes of this implementation in the context of decision support, knowledge management and work practice evolution.
10.3233/978-1-61499-399-5-414
Grant Details